PERC Coffee

Brand profile

PERC’s clearest idea is that ambitious coffee should feel vivid, social, and easy to enter. The company began in Savannah in 2010 as Panther’s Eye Roasting Company, with Philip Brown roasting at night and bicycling bags around town; the shortened acronym kept the early project’s scrappy energy. Its coffee program now pairs seasonal sourcing with long-term producer relationships, extensive sample cupping, and roast profiles built to emphasize sweetness and varietal character. The presentation is unusually legible: pink bags signal expressive, adventurous coffees, blue bags mark smoother, more approachable profiles, and a five-point “mild to wild” scale guides drinkers through the range. That clarity extends to hospitality. Its Savannah and Atlanta-area shops are bright, welcoming spaces where skilled teams make serious coffee approachable rather than ceremonial. Behind the playfulness sits a disciplined production rhythm, with weekly cupping and measurements for weight loss, color, and moisture. PERC’s identity lives in that tension: technical rigor without stiffness, and enthusiasm without preciousness.