modcup coffee co.

Brand profile

“Coffee is a fruit” is the organizing idea at modcup, shaping both its sourcing and roast style. The Jersey City roaster prioritizes high-quality single-origin lots and uses lighter profiles to preserve aroma, brightness, and origin character rather than roast them away. Its vocabulary is unapologetically vivid—floral, juicy, jammy, clean, funky—and the range spans washed Bourbon and SL28 lots, Gesha and Sidra selections, a natural decaf, and blackberry co-ferment. That experimental streak also reaches its blends. Sunburst combines washed Colombian and Ethiopian coffees with peach- and strawberry-co-fermented Colombian lots, building a light, fruit-forward cup around strawberry, peach, and floral notes. Yet the menu leaves room for traditional medium and dark blends, giving the brand a broader register than its brightest releases suggest. The operation anchors itself locally through a Senate Place roastery and locations in Jersey City Heights, Bergen-Lafayette, and Hoboken. Its point of view remains precise about terroir, curious about processing, and firmly centered on fruit.